THE CHALLENGE
"Will your pet be safe if a natural disaster strikes or in case of emergency?"Many people think of pets as family members and worry when pets are alone at home in the event of an emergency or a natural disaster. About 40,000 pets die in residential fires each year, most from smoke inhalation, and 500,000 pets are affected overall. How to save pets in the emergency when you are away from the house? If your home is on fire and you can not go home soon, how should you get your pet?
KEY FINDINGS
Based upon data from in-person interviews, surveys, I organized my observations and categorized them using an affinity map. They think their pets as a family member and willing to take a risk to save their pets in case of emergency, also not only their pets but also would to like save the neighbor’s pet. Pet owners worry about their pet threaten by house fire or gas leak. According to information, We can narrow down features that need most.
TARGET AUDIENCE
Maria Batson
City: SF
Age: 27 Occupation: Product manager Status: Single
About
Maria lives in SF by herself. She is a product manager and because of her work schedule and work pressure she doesn’t stay at home much. She works late and usually gets home by 10 p.m but due to the project deadline she has to be at work even are late. She has a dog named Jack. The dog she owns is a two year old corgi. She doesn't spend too much time home seeing her dog. Maria lives near
Goal
-To observe her pet in real time whenever she wants or in emergency situation
-Track Jack’s health condition
Frustration
-She does not sure that Jack has enough exercise
-She is too busy to take care of her dog well nowadays
Jacob Davis
City: SF
Age: 25 Occupation: Architecture student Status: Single
About
Jacob studies architecture design in San Francisco and also works as an intern. He has a dog and loves to spend time with him. Jacob and Bobby have been together for 10 years. Jacob has very less time on weekdays to spend with his pet as he has college and works both to attend. He uses Petguard app for a few months and keeps track of his dog bobby through it. He gets home usually by 9.00 pm and makes sure he plays with his dog before he goes to bed. He has to leave for work early in the morning.
Goal
-To keep Bobby safe in any kind of danger situation
-Ask for help if he can’t reach bobby in time
Frustration
-Bobby is old and can’t run very fast for escape
-His busy schedule during weekdays
Based upon data from in-person interviews, surveys, I organized my observations and categorized them using an affinity map. They think their pets as a family member and willing to take a risk to save their pets in case of emergency, also not only their pets but also would to like save the neighbor’s pet. Pet owners worry about their pet threaten by house fire or gas leak. According to information, We can narrow down features that need most.
USER JOURNEY
The user journey can tell how pet owners are interacting with the services or products they are currently using. And it help us find when and what our services and products are needed to our target audiences.
TRACKING AND MONITORING
Continuous monitoring pet’s status and notify to pet owner or contact list who added by owner
Health: Temperature of pet, Blood pressure, heart rate
Activity level: Steps, Respiration
Safety level: Gas leakage, temperature in home
- Pet owner
- Pet sitter
- Favorite contact
- Preset message
( send help directly)
- Make a phone call
- Send a message
- Movements
- Body temperature
- Heart rate
WIREFRAME
Low to High Fidelity wireframes based on the user testing.
Click to see more details
SITEMAP
USER FLOW
Registration and add new contact
Task:
Pet owner succssefully register smart collar with QR code
and add new contact
Result: Maria can check her pet anytime, anywhere with smart collar
Pet owner send get notification and send a message to contact
Task:
Pet owner succssefully send a message to her pet walker
Result: Maria can track her pet's status and get notification when the PetGuard detects
unusual
activities on her dog
Get notification and go to the pet
Task:
Pet walker succssefully get notification and get direction to save pet
Result: Pet walker and pet owner keep communicate and save pet
VISUAL DESIGN
FINAL SCREENS
Based on the user testing and style guide, designed and refined key screens
CONCLUSION
Through this team project, I’ve learned a lot in
various
ways. It was challenging to unite the four opinions into one design. However, from the research to the
final
design, the app was almost completed in a very short amount of time. It was challenging but also
exciting
and good exercise that listen to others’ opinions. For the project, I can develop more on in details
such as
how to connect with each home cameras and how to increase awareness about pet’s safety.
Check out this 8 weeks case study in my personal Medium
Citation
Articles
De, Gruyter “What happens to pets after a natural disaster?” phys.org, SEPTEMBER 12, 2017
https://phys.org/news/2017-09-pets-natural-disaster.html#jCp
redcross.org, Pet Disaster Preparedness & Recovery
https://www.redcross.org/get-help/how-to-prepare-for-emergencies/pet-disaster-preparedness.html
ready.org
https://www.ready.gov/pets
Images
Charles on Unsplash
https://unsplash.com/photos/Mv9hjnEUHR4
Matt Nelson on Unsplash
https://unsplash.com/photos/aI3EBLvcyu4